SEO Audit Skills You Can Actually Use
Since 2019 we've been running focused courses on SEO audit techniques — not theory-heavy lectures, but structured sessions where you dig into real websites and figure out what's actually broken.
See the Learning Program
What drives the courses
We built Seravonelaxi around one problem: most SEO training covers tools but skips the reasoning. Knowing what to look for is a different skill from knowing how to read what you find.
at least one course
modules available
across all cohorts
Technical crawl analysis
Students work through real crawl data — broken links, redirect chains, duplicate content — and learn to prioritise what actually affects rankings versus what's just noise.
On-page and content signals
We look at title tags, heading structure, internal linking logic, and content gaps together. Not a checklist — a way of thinking about what Google can and can't understand on a page.
Link profile review
Backlink audits are part of every advanced session. Students learn to spot toxic patterns, assess anchor text distribution, and write disavow recommendations that hold up under scrutiny.
Lead Instructor
Built by someone who audits for a living
Fiona Kasselt
Fiona started auditing sites professionally in 2015 and began teaching those same techniques in 2019 when she noticed most available courses were either too shallow or too scattered. The courses at Seravonelaxi reflect how she actually works — checking technical health first, then content signals, then authority — not the other way around.
She runs both group cohorts and one-on-one sessions, and stays involved in every module rather than outsourcing delivery.
Inside the sessions
A look at the tools, walkthroughs, and real-site work that makes up the program.
How a typical audit course runs
The structure stays consistent across formats — whether you join a group cohort or take individual sessions. Each stage builds on the last, and you work on live sites throughout.
Before opening any tool, we spend time understanding the site's purpose, audience, and current traffic situation. Jumping straight into Screaming Frog without that context produces a report nobody can act on.
Session 1–2This covers crawlability, robots.txt logic, sitemap structure, canonical issues, redirect chains, and page speed. Students run actual crawls and interpret the output rather than following a fixed checklist.
Session 3–5We look at title and heading patterns, keyword cannibalisation, thin content, and internal link distribution. The goal is understanding what the site is signalling to search engines — not just what it contains.
Session 6–8Students pull link data from Ahrefs or Search Console, identify patterns in anchor text, assess referring Seravonelaxi quality, and produce a disavow recommendation with clear reasoning behind each decision.
Session 9–11The final session focuses on structuring findings for a real audience — prioritising by impact, writing clear recommendations, and presenting them in a format that a developer or client can act on without guessing.
Session 12