SEO Audit Techniques
Worth Knowing
A practical program built around how search engines actually evaluate websites — not theoretical checklists, but workflows used on real projects.
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Available Courses
Each course covers a specific slice of SEO audit work — pick one or follow the full sequence.
Complete SEO Audit Workflow
Start from a blank crawl and finish with a prioritised action list. You'll work through technical health checks, on-page analysis, link profile review, and structured reporting — the same way practitioners do on client sites.
Technical SEO Foundations
Crawl errors, redirect chains, Core Web Vitals, structured data — this course covers the technical layer without skipping details.
On-Page & Content Signals
How content structure, keyword alignment, and internal linking patterns affect how pages rank. Practical exercises on real URLs.
Backlink Profile Analysis
Reading a link profile without guesswork. Covers anchor text patterns, toxic link identification, competitor gap analysis, and disavow decisions.
Audit Reporting for Clients
Translating technical findings into clear recommendations that clients can act on. Covers report structure, prioritisation frameworks, and presenting to non-technical stakeholders.
How the Program Works
Sessions are structured around real audit scenarios — not manufactured exercises. Here's what to expect.
Pick Your Entry Point
Start with a single course or the full sequence — both options give access to live sessions and self-paced materials simultaneously.
Work on Real Sites
Each module uses actual websites as practice material — crawl data, GSC exports, and real backlink profiles provided by the instructor.
Submit Audit Assignments
After each module, you complete a short audit assignment. Instructors review it and give specific written feedback, not generic scores.
Live Review Sessions
Group calls cover common mistakes from that week's assignments. These are the most useful sessions — you'll see where your thinking diverges from experienced practitioners.
Final Audit Submission
Complete a full audit from scratch on a site you haven't worked with. This becomes a portfolio piece you can show to clients or employers.
Group cohorts give you peer comparison — seeing how other students approach the same problem is genuinely useful. Private sessions move at your pace and focus on your actual projects.
Neither is strictly better. Most students start with a group course and add a private session when they hit a specific problem they want to work through in depth.
Our lead instructor has been running SEO audits on South African and international sites since before the program launched. No abstract theory — the frameworks taught here were developed through actual client work.
Screaming Frog, Ahrefs, Google Search Console, PageSpeed Insights, Looker Studio for reporting. You'll learn which tool answers which question — not just how to click through dashboards.
What Students Say
Feedback from people who've completed courses since we started in 2019.
"I came in knowing the basics of SEO but I had no real system for audits. After the 8-week course I actually had a workflow I could repeat. The assignment feedback was blunt and specific — that's what made it useful."
"The backlink analysis course sorted out a problem I'd been reading about for months without getting anywhere. Having a real dataset to work with instead of made-up examples made a big difference."
"The reporting course was the one I underestimated most. I thought it would be soft skills fluff. It wasn't. The prioritisation frameworks alone changed how I structure every deliverable I send to clients."
Ready to start?
Current cohorts are open for enrollment. If you're unsure which course fits where you are right now, get in touch and we'll point you in the right direction.